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"In the short term, though out incandescent light bulb production sales for our lighting performance brings certain difficulties, but we in energy-saving lamps, LED lamp on the layout has begun to send force. Within a very short time, LED lamp this new business would push our future performance better promotion. China is an emerging markets, the future of the opportunity is huge."

On March 23, just after Toshiba LED lighting products China market of news conference, shecon Toshiba Chinese general representative, Toshiba (China) limited company chairman, President, accept the TianZhongXiao Ming in Chinese enterprise news reporter interviews with the above statement. On the same day, Toshiba formally in the Chinese market rolled out two paragraph brightness is equivalent to 40 w the incandescent light bulb WLED 5.5. However, Toshiba announced the two day not product to market price.

Reporter noticed, on March 17, Toshiba group formally announced, comprehensively will terminate normal bulb production business, aims to promote enterprise's energy conservation and emission reduction responsibility. Learned, as one of the industry group orin Toshiba incandescent lamp, already has more than 120 years of development history, once supported Toshiba to building, industry, transportation and other industrial areas of rapid expansion.

However, in the Chinese market, the government was launched "eliminated incandescent lamp, the promotion of energy-saving lamps" project, relevant incandescent lamp eliminated the roadmap has been enacted finish, mainly is the national development and reform commission through financial subsidies approach to the urban residents sale price cheap energy-saving lamps. Therefore now for LED light bulb is concerned, to realize the scale in the Chinese market, price quantity on to become the most critical problem. Meanwhile, short-term inside can obtain the Chinese government support appears very critical.

Toshiba lighting &technology corp standing banned servants, international department minister junichiro revealed in inoue march this year, Toshiba in Japan launched a new price is only 2980 yen LED bulbs. It is reported, LED lamp just listed, the market price once up to 80 yen. As product sales scale and a decline in the cost of, LED the market price for will appear to drop considerably. At present, Toshiba are expected to replace sharp as Japan LED lighting market boss.

TianZhongXiao Ming, said China would be Toshiba LED lighting strategic market. In the LED illumination, Toshiba will consider sino-japanese consumer market, the difference and characteristic, introduce more for the China market LED lamp. Previously, Toshiba has in France, Germany, Britain, the United States new set up branches, and introduced the LED illumination and new products. In the next few years, Toshiba hope that China can replace euramerican, become Toshiba's largest new business market.

A insiders think, Toshiba group in China business a lot, but TianZhongXiao Ming but attend two paragraphs LED lights, and shows that the listed conference on China lighting market Toshiba optimistic about the future development in China, and hope to partake lighting on the market. While Toshiba aspects in future they would not rule out on the Chinese market development and race, through will LED lamp production base and moved to China such as means, to reduce cost price strategies to stimulate China LED lamp market development.

Although the current LED lighting industry has suffered many enterprise to hot holding, on the market once appeared nearly thousand enterprise transformation LED lighting industry of overheating. China lighting appliances association deputy secretary-general DouLinPing pointed out that LED lighting industry has overheating signs, enterprise speculation increased, technical perceived blind spot.

However, in the global strongly advocated and developing green low carbon industry, promote low-carbon lifestyle in the backdrop, the LED as a representative of the new energy saving doomed will be affected by the domestic and foreign enterprises of unanimous esteem. Because the hand of valued sanyo new energy batteries etc, panasonic from this year has completed the full acquisition to sanyo. And it is early in 10 years ago, I layout ni-mh battery industry chunlan group, also last won the performance of comprehensive blowout. Similarly, in China's TV market, flat of tide has fully incoming volumes, have energy-saving, environmental protection and the advantage of LED back light LCD TV since last since listing is a crazy speed in the Chinese market open popularization unfolds.

At present, in China lighting market, Toshiba's performance and overall performance behind philips, osram, and other overseas counterparts. This time, Toshiba comprehensive send force LED lamp, is expected to in high-end products through the early layout forestalls to future market the commanding heights. It is in this backdrop, decide shut-down incandescent lamp, comprehensive sage-rooted to LED as a representative of energy-saving lamps r &d and production Toshiba group, will also reap from China market green low carbonization transformation of business opportunities.

Market research firm StrategicsUnlimited iSuppli and the latest survey report shows that 2011 global LED lighting market would amount to $90 billion, 2011 global high brightness LED drive chip market is expected to more than $1.9 billion by 2010 China mainland, LED lighting market is expected to reach 300 million yuan RMB.

Leds are currently electronic components industry overall decline of precious a beam of light of hope. Million global business vice President StephanGreiner said that at present the global primary LED lights market concentration in Asia Pacific, accounts for about a second 33.7%, North America, accounting for approximately 30.1%, followed by Western Europe CAAC statistics, eastern Europe accounted for about 5.1 per cent. In application products, mainly is the family is given priority to, accounted for 39%, followed by office and medical about 18%, the third-largest market is, outdoor lighting, 12%.

At present, Toshiba lighting outside, except for participation in families are also involved in outdoor lighting design, like Beijing zhongguancun software park, zhengzhou jinshui road &bridge lighting design has appeared in Toshiba figure. From: LED christmas lights

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